Day of the Bathroom: Trends for multi-generational living

Frankfurt/Main, 11th September 2013 - The Day of the Bathroom will be taking place on 14 September 2013. Bathroom exhibitions across Germany will be inviting customers to discover new bathroom worlds with the theme “Fall in love with your bathroom”. The focus will be on the topic of bathroom design through demographic change.

“There are currently three trends crystallising from bathroom planning and customer consultations: Firstly, shower toilets which provide hygienic cleansing with water. Secondly, cosy bathroom design with warm colours and attractive furniture. And thirdly, multi-generation solutions such as level access showers to allow people of any age to move around the bathroom easily,” explains André Höbing, Head of Marketing for the Pietsch group of companies who run 24 “badambiente” bathroom exhibitions. On 14 September, interested customers will be able to explore these and other trends during the Day of the Bathroom and also receive professional advice.

Sustainable bathrooms provide lasting joy – for a lifetime
A bathroom that is planned today will probably be used for 20 years. This makes it even more important to think ahead and plan for the long term. For modern bathrooms should correspond to the current habits of the users as well as live up to requirements of later stages of life. Attractive and timeless design is just as important as functionality. The Day of the Bathroom shows architects, property developers and private customers how timeless design and functionality can be combined with suitability for everyday use. “The Day of the Bathroom” is a good opportunity to get an overview of new trends and to find inspiration for your own bathroom at home,” Höbing explains.

Designing your own wellness bathroom
The range of bathroom furniture, ceramic items, fittings and accessories is just as individual as the customers’ personal requirements. “People like very different things,” Höbing says. “I would fall in love with a bathroom that has very straight lines and is very simple: Furniture with white lacquer finish, combined with warm colours in the design of the tiles and walls. A large overhead shower and a seat in the shower as well a light installation to create different moods. My personal highlight would be the integration of an iPad for controlling different functions.” There is a clear trend towards designing the bathroom as one’s own living space. High quality furniture, extravagant lighting concepts as well as spa elements are increasingly used. And smart technologies, attractive design and multi-generation comfort are not mutually exclusive, as Wolfgang Burchard, spokesman of the Blue Responsibility Initiative, explains: “The German brand-name manufacturers offer clever solutions that meet any requirement – from level access showers and intuitive operation of fittings to height-adjustable ceramic items.”

Day of the Bathroom: Get expert advice for a new bathroom
To help make the dream bathroom a reality, sanitaryware professionals will be available throughout Germany on the Day of the Bathroom to help interested customers fall in love with their bathroom. “The campaign day of the German Sanitaryware Association (VDS) offers numerous interior design ideas as well as a comprehensive view of bathrooms as living spaces. It is well worth a visit, even for those who are only planning to renovate their bathroom sometime in the future,” Burchard sums up. The Blue Responsibility website provides advance information about sustainable bathroom planning. Participating bathroom showrooms can be found by entering your postcode at

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